Design Why #3
So i’m driving to Fremont to pick up some press work… La dee da… listening to the radio… contemplating which part of the Fremont hills is the highest and why Mt. Fremont is in Hollister… When my eyes were struck with THIS:
EEK!
why is that freaky looking fish romantically embracing that crab? and why is there a little clam beneath them looking up in a loving manor? what the hell?
here’s a better picture of it: http://www.lusamericafish.com/docs/home/home.asp
I hate the anthropomorphizing of creatures that will soon be fed to you… I have blogged about the use of cartoon pigs for bbq joints in the past…
But this logo bothers me on 2 levels… the tender loving creatures they are attempting to feed to me and the just weird proportions of the fish… what is going on with those eyes?
Filed under: Creepy / Freaky, Design Why | 1 Comment
Tags: fish, logo, ugly design


This reminds me of my passionate distaste for pet names based on food. (Puddin’ of course will always be an exception. That dog was rad).
And yeah, that is wrong, wrong, wrong. That fish is definitely sick and possibly twisted. I’m sorry the freeway subjected you to such a sight.
:-)p