Design Why? #1

25Aug09

No really…   Why?

I got a request from a limo company to make them a new business card that would imitate this design…

He wanted to put this shiny foil on a white limo with a black background…

Why?

ew...   irridescent glitter foil...

ew... iridescent glitter foil...

Does he have a time machine? or has he been holding onto this business card since 1983?

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3 Responses to “Design Why? #1”

  1. 1 Lars

    Hey, limos and taste are very separate concepts.

  2. 2 alphagirl

    I’m gonna play devil’s advocate here and suggest that while the irridescent glitter foil is er… not my taste, in the context of appealing to the typical limo-renter it seems rather appropriate. Most people renting limos or stretch Hummers are not interested in tasteful or subtle aesthetics.

  3. 3 Phoenicia Bracco

    oh man, you are both very very right…

    i cringe when limo companies come in for business cards… it’s always heartbreaking for me… my boss likes to tease me by suggesting i make them a section in my portfolio… i tell her it’s good training for if i ever have to design international calling card ads… i’ll slowly post them as i get them… but honestly some of them are so ugly i dare not be associated with them at all…


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