i hate the Bay Bridge…

12Jan10

i hate the bay bridge…  i was only 8 when the Loma Prieta earthquake happened… but i remember it vividly… i was learning how to ride a bike… the oak trees started shaking and i didn’t understand what was happening until i was on the ground and my friend’s mother was running toward me yelling “Earthquake! get away from the power lines!!!” … i scrambled up, the ground was still shaking, and yes, the power lines were separating from the tops of their poles… shaking on the ground like angry black and blue snakes…

i still don’t know how to ride a bike, and i’m still irrationally fearful of being near powerlines…

my most vivid memories of that terrifying day was watching the news and seeing the horrific damage that had spread like a curse through the bay area… windows blown out all over downtowns, buildings on fire, families huddled in the street crying and staring at the rubble that was once their home… and most terrifying to me of all these images was the bay bridge… it’s colossal concrete slabs skewed and sliding and, i understood even then, crushing the lives out of people…

i still have nightmares about the bridge… i refused to drive on it for YEARS… i think i’ve still only been across it 20 times… and every one of those times is a nerve wracking experience…

so, why am i bringing this up on a mostly design oriented blog?

i had to design a business card with “a beautiful picture of the bay bridge during night” in the background… this is the same as asking somebody with severe arachnophobia to design you a realistic looking spider logo…

i had to go online and find the appropriate photo, which meant looking at dozens of images of something i fear and resent… something that still has the power to conjure up horrible traumatizing images in my mind… my knees were actually a little shaky…

how can you find a “beautiful” picture of something you hate?

well, pulled through it… after sending him a proof of the design with the golden gate bridge (which i love) in the background along with an alternate card displaying the san mateo bridge (which i REALLY love) in the background…  he rejected both of those and questioned whether i knew which bridge he was talking about…  i used the excuse that i just thought these two bridges are prettier! no?  ok i’ll send you a new proof by the end of the day…

here it is… in all it’s glory…

i hate the Bay Bridge… but, i love this design…

p.s. yes the limos look stupid on there, but as we have discussed before that’s what they like… Limo companies assume you do not know what a limo looks like and desire to have several on their cards, i try to talk them down to 2 max.

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